Marketing for non profits is a broad topic with room for many alternate approaches. Which approach to choose really depends on which marketing channel you are targeting, and you should adapt the message as well as the language you use to fit with the style of the media platform. Some of the tools you could use for marketing include social networking for business, email marketing and search engine marketing.
Another important tip is to make sure that your issue is clearly communicated in your marketing content, and that the issue you choose to focus on can attract a broad base of support. The best nonprofit marketing campaigns are cohesive rather than a haphazard series of unrelated communication attempts.
Your campaign should be structured in a way where each new channel and marketing piece adds a unique contribution to the overall theme. These tips and many more can be found in a new book called The Art & Science of Multichannel Fundraising.
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Source: http://matthewalberto.com/2012/03/tips-on-marketing-for-non-profits/
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